Facebook power House

Table of Contents CONTENTS Chapter 1: Introduction and Why You Should be Using Facebook..............4 Chapter 2: What do Facebook Users Share, Enjoy and Want?...................7 What Should You Be Using Facebook For?.............................................7 What Type of Content Gets Shared and Liked? .......................................9 Articles and Posts that Get Read ...........................................................13 So What Works?....................................................................................17 Chapter 3: Tactics – Hit & Run Commenting, Facebook Pages, Ads and More .........................................................................................................18 Creating a Facebook Page ....................................................................18 Posting to Your Own Page.....................................................................19 Letting Your Fans do the Work...............................................................23 Chapter 4: How to Find Pages and Groups to Share Your Content To .....25 Finding Facebook Groups......................................................................25 Posting to Groups ..................................................................................27 Outreaching to Other Facebook Pages and Cross Promoting................28 Chapter 5: Monetizing Your Efforts ...........................................................29 Chapter 6: Optimizing, Testing and Using Tools .......................................31 An Introduction to Split Testing ..............................................................31 Powerful Facebook Tools for Optimization.............................................32