Social media marketing jump

INTRODUCTION: WHAT IN THE WORLD IS SOCIAL MEDIA MARKETING ................................................................................................6 CHAPTER 1: GROWING YOUR BUSINESS VIA SOCIAL MEDIA .............8 DEVELOP A STRATEGIC PLAN ..............................................................9 STIR THE INTEREST OF YOUR POTENTIAL CUSTOMERS .................9 BUILD A SOCIAL MEDIA COMMUNITY FOR GREAT PROJECTS.........9 BLOG, BLOG, BLOG...............................................................................10 ENGAGE THROUGH SOCIAL MEDIA....................................................10 AVOID HARD SELLING ..........................................................................10 CHAPTER 2: SOCIAL MEDIA STATISTICS YOU SHOULD KNOW.........12 Here are the latest statistics that you need to know before creating your social media strategies: ...........................................................................12 CHAPTER 3: SOCIAL MEDIA PLATFORMS THAT REALLY MATTER....16 HOW TO CHOOSE A PLATFORM .........................................................16 THE TOP FOUR SOCIAL MEDIA PLATFORMS ....................................17 CHAPTER 4: HOW SOCIAL MEDIA TRAFFIC CAN BOOST YOUR WEBSITE RANKING......................................20 SOCIAL SHARES ARE CONSIDERED LINK BUILDING .......................20 SOCIAL MEDIA CONTENT SPEEDS UP INDEXATION PROCESS......21 SOCIAL MEDIA MARKETING INCREASES BRAND AWARENESS .....22 VALUABLE CONTENT ON SOCIAL MEDIA IS SHAREABLE................22 KEYWORDS FROM YOUR SOCIAL MEDIA PROFILE AND CONTENT BOOST YOUR KEYWORD RANKING....................................................22 CHAPTER 5: INCREASING YOUR BLOG TRAFFIC WITH SOCIAL MEDIA MARKETING ..............................................................................................24 CHAPTER 6: HOW TO INCREASE YOUR SOCIAL MEDIA CLICKTHROUGH RATES..........................................................................27 GIVE YOUR FOLLOWERS A CLEAR CALL-TO-ACTION......................27 GIVE YOUR FOLLOWERS ENOUGH MOTIVATION TO CLICK THROUGH...............................................................................................28 MAKE A COHESIVE UPDATE................................................................29 EXCITE FANS WITH YOUR LANDING PAGE........................................29 CHAPTER 7: EVERYTHING YOU NEED TO KNOW ABOUT SOCIAL ENGAGEMENT..........................................................................................31 SHOWCASE YOUR EMPLOYEES AND EVENTS TO YOUR FOLLOWERS ..........................................................................................32 CONVERT CUSTOMERS INTO BRAND ADVOCATES.........................33 REWARD FANS ......................................................................................33 BE MOBILE FRIENDLY...........................................................................33 USE THE RIGHT TONE..........................................................................33 CHAPTER 8: TRACKING SOCIAL MEDIA TRAFFIC ................................35 GOOGLE ANALYTICS AND SOCIAL MEDIA METRICS PLUGIN .........35 SOCIAL METRICS PLUGIN FOR WORDPRESS...................................35 FACEBOOK INSIGHTS...........................................................................36 VIRALHEAT.............................................................................................36 SOCIAL MENTION..................................................................................37 TWEETREACH........................................................................................37 CHAPTER 9: MEASURING YOUR SOCIAL MEDIA SUCCESS ...............38 REACH ....................................................................................................38 ENGAGEMENT .......................................................................................39 CONVERSION.........................................................................................39 CHAPTER 10: THE FUTURE OF SOCIAL MEDIA....................................41 SOCIAL MEDIA IS MATURING...............................................................41 SOCIAL MEDIA MAKES DATA EVEN MORE VALUABLE.....................42 MARKETING PROGRAMS WILL IMPROVE ..........................................42 IT’S ALL GOING MOBILE .......................................................................43 CONTENT MARKETING WILL DEVELOP FURTHER ...........................44